Clicks for carpets up 65%
The latest campaign by the Carpet Foundation has boosted online interest by consumers by 65%, the latest in a series of successful promotions by the organisation.
The first burst of consumer online advertising in 2023 has just finishedwith the Foundation using four leading home interest magazines – homesandgardens.com, livingetc.com, idealhome.com and realhomes.com – with the objective of promoting Carpet Foundation independent retailers as the people to buy carpet from.
As a result, visitors to the Foundation’s website were up 65.4%, new users were up 65.2% while overall page views were up 19.2% on the corresponding period in 2022 (when its first online campaign was launched).
Andrew Stanbridge, Carpet Foundation Chief Executive said: “All the indications are that our creative and messaging continues to strike a chord with consumers – and suggests that there is still a healthy appetite for carpet.
“Interestingly, and perhaps indicative of the market, for the first time Real Homes (which has a lower demographic) was the least productive title – although still outperforming the industry norm,” said Andrew. “This also perhaps gives further credibility to the stats as it is representative of market conditions from what we hear.”
Another online campaign is planned for the Autumn.
The Carpet Foundation continues to get carpet in front of consumers editorially, both in print and online. The May issue of Real Homes included an article on how best to revamp rooms and, online, Ideal Home ran an exhaustive piece on how to choose carpet and on stairway carpet ideas. The Foundation was extensively quoted as one of the experts.
