2020 sees a big expansion to the Balta carpets LCT (Luxury Carpet Tiles) line-up as Europe’s biggest carpet manufacturer continues to lead the way in bringing carpet tiles to the home.
Already available on the market through the LCT First collection, Diva enjoys a brand-new palette of 14 complementing colours that can be coordinated throughout rooms. Giving homeowners the chance to experiment with transitions between areas of open plan spaces, or simply to create striking patterns, Diva is a great entry into the flexibility and ease of carpet tiles. Made from 100% StainSafe yarn, the 50 x 50cm loop-pile tile is not only protected from common household spills but can be cleaned with bleach too. And should a tile become badly damaged, it can simply be lifted and replaced.
The launch of Primrose SQR, the first carpet tile under the LCT Home collection, Balta carpets is bringing homeowners a 10th gauge cut-pile saxony style that brings a luxurious and sophisticated effect to any floor. Moving away from the perception of carpet tiles as utility products, Primrose SQR bridges the gap to luxurious home-like wall-to-wall carpets. Made from Imprel Finesse solution dyed polyamide for stain and fade protection, this premium 50 x 50cm tile adds a sense of wellbeing and comfort in any space.
In 10 mix and match colours, the carpet tile comes with Balta’s ComfyBack, a 90% recycled felt backing that is both lightweight and flexible for easier fitting, stable, quieter and more comfortable than traditional carpet tile backing. ComfyBack is another important part of making Primrose SQR a truly inviting carpet tile.
“There’s no doubt that carpet tiles offer practical advantages to homes and they’re certainly easier to manage for retailers and installers,” says Filip Poelman, sales director. “But they’ve always suffered with the perception of being a practical office-like product that’s really not geared up to provide the feel that belongs in homes. However, we began changing this perception with LCT First and with the launch of LCT Home and Primrose SQR we’re proving the future is modular. Practical and easily replaceable, design flexible, beautifully soft and noticeably quiet; Primrose SQR takes the next step and shows that carpet tiles can deliver that all-important home-like sense of comfort.”
T +32 56 62 22 11 www.baltagroup.com