Boldly going above and beyond wool
May 20, 2023
Hot of the heels of the booming interest in wool here comes “Beyond Wool” - a breakthrough concept that Furlong Flooring introduced into an unsuspecting market at the BGNFS show.
Furlong has had huge success with Elegance which was launched in 2011 after intensive yarn development to create a wool-like twist. Industry experts were impressed.
Now, a dozen years later, Furlong have announced the new Beyond Wool collection with two loop ranges in 100% recycled PP and those same experts are amazed – one veteran of wool tweeted the same day, calling it a game-changer.
"We have had an incredible reaction to this launch at the show says Ian Collacott. “No-one has said no – it’s yes, yes, yes! There is nothing like this and it fills a gap for texture that retailers have been asking us for – a mid-range, quality man-made loop that’s so close to wool, without the
premium price."
The launch was with two options Amesbury and Castlerigg – a tight, neat, low-level loop and a ribbed high/low level construction. More design options are coming soon to extend the collection.
All the performance credentials consumers love are there. Bleach cleanability, 10-year wear and stain warranty, resilient 2-ply yarn, no moth issues, and with Furlong’s popular Combi-bac backing that's easy to handle and fitter friendly.
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