Belgium's Balta becomes Belysse
September 22, 2022
The parts of the Belgium Bolta group not acquired by Victoria plc this year will be changing its name to Belysse.
Victoria acquired the €300m Balta Rugs business in April as well as the UK polypropylene carpet and non-woven carpet businesses and the Balta brand name.
That leaves the remaining Balta busineess focussed on its commercial businesses in Europe and the United States and its European Residential PA business. This operation will change its corporate name to Belysse Group - reflecting the group's origins near the river Lys, in the heart of the famous Flanders' textile industry.
"The renaming of our company into Belysse embodies the transformation of our company into a more agile and resilient business," said CEO Cyrille Ragoucy. "Belysse is a team of 1,300 proud and dedicated soft flooring experts on both sides of the Atlantic who are passionate about design, quality and innovation."
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