Ballet high performance by Tarkett
A new marketing initiative from Inspiration by Tarkett is now live on digital channels and has generated almost a million views in the first three weeks.
Launched mid-October 2024, the campaign featuring an elegant ballet dancer performing in a residential setting, has already reached over 6 million impressions across a combination of platforms in just a
few weeks.
“We love the ballet idea in connection with the Inspiration
by Tarkett digitally printed flooring,”
says Steve Urwin from Inspiration by Tarkett.
“Our retailers have been telling us how important it is to start to
build a brand outside of the retail store and already thanks to
this campaign a few have commented that customers are
coming into stores to ask for Inspiration by Tarkett”.
“Ballet is perfect for this campaign - the strength, elegance and artistry of the dance encapsulates the value proposition of our LVT product & of course, every great dancer needs a great floor.”
Inspiration by Tarkett LVT is made in Europe and offered exclusively in the UK through the retail channel, so all enquiries from the public are directed to the store locator function of the website, thereby increasing enquiries for the retail partners.
The ad takes the form of a very cinematic & aspirational looking video showing the dancer performing on the floor to a classic music soundtrack and a voiceover describing the product as ‘a floor like no other’ and ‘the perfect stage for life’.
“We put a lot of research into establishing the type of people
who are making purchases of this type and leveraged the functionality of digital marketing to target these customers on
the platforms that offer the best return, namely YouTube, Google, Meta platforms and Pinterest”.
“This is proving to be a great way to build our brand and support
our retail partners at the same time,”
said Steve.
T 0800 328 2115 • www.tarkett.co.uk
