AW goes all out on UK service
Associated Weavers’s service across the UK is about to go fast-forward with two major developments that will accelerate the delivery of carpet and LVT products for maximum availability and reliability.
Opening in Northampton early in the new year is a substantial distribution centre to hold 6,000 rolls of carpet 3,000 pallets of LVT. The centre will also offer a rapid cut-length service – a first for AW in the UK.
This operation, in association with the leading international shippers Verhoek and Daschser, is a major investment in service and nearly doubles the AW UK headcount to almost 100 and feeds into existing AW transport and distribution hubs in Donaster and Harlow.
To maximise the impact of this major service improvement, AW will also be launching an innovative customer portal early in the New Year which will have online stock positions, 24/7 ordering and real-time delivery tracking.
“Great products need a great service behind them and we are making a major commitment here in the UK so we can ensure retailers can keep their promises to customers in a challenging market,”
says UK MD Gavin Pugh.
AW Academy opens in Halifax
Adding further to the momentum, the company’s commitment to sales training takes a leap forward this autumn as a dedicated UK Training Academy opens at AW HQ in Halifax.
“People who know more, sell more,” says Associated Weavers, “That’s good for them, that’s good for us and it’s great for all our customers.”
“We are on a mission to turn the sales staff of our partners into carpet and flooring champions – and this can make all the difference to set your business apart from your competition,” says AW Academy manager Georgia Brown.
Two separate courses cover both carpet and LVT and promise to be both intensive and enjoyable.
Each full-day session kicks off with technical training on how broadloom carpet and luxury vinyl flooring or made and highlight the customer benefits and installation techniques for each. Then, AW shares its well researched insights on customer experience, efficient in-store sales techniques and tools and the importance of colours and brands.
Each course will take up to 15 people and access to this education is free of charge.
T 01422 431100 • www.associated-weavers.co.uk
