1.3m carpet adverts go live
March 7, 2022
The Carpet Foundation has launched an online advertising campaign which will see one and a half million advertisements appear over a ten-week period. The £20,000 campaign kicks off today (March 7) and will run for three weeks and will then return in May and the Autumn.
The objective is to promote Carpet Foundation independent retailers as the people to buy carpet from. Four leading home interest magazine websites will be used - homesandgardens.com; livingetc.com; idealhome.com and realhomes.com.
There are four different advertisements, which utilise vibrant and eye- catching imagery and simple yet strong messages. The call to action is to ‘buy from one of our experts’ and directs consumers to the Carpet Foundation website.
The campaign is highly targeted and the advertisements will run on all the news pages of the four sites. In addition, the ads will be placed around keywords like flooring, carpet and design ideas to provide further focus. Using all standard digital formats, the campaign is bolstered by 500,000 ‘Big-Top’ ads which will give the campaign added impetus.
Commenting on this move, Chief Executive Andrew Stanbridge said:
“This has to be worth a toe in the water as digital is the way forward. You get a big bang for your buck. One and a half million advertisements promoting our retailers asthe people to buy from is quite a significant campaign.
"The great thing about digital is that it is all in real time so we will know how things are going very quickly," he said.
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