Victoria adds more ceramics flooring

November 10, 2021

Acquisitive flooring conglomerate Victoria plc continues to build its ceramics portfolio  with a £7m acquisition in Turkey – and says it has more money to invest.


The Kidderminster-based plc has add Graniser of Izmir, Turkey, to its ceramics operation. "Graniser diversifies Victoria’s ceramic tiles manufacturing footprint into a significantly lower energy, labour and raw material price environment, alongside strict quality governance," Victoria has told its shareholders.


Victoria plc sees high demand in the ceramics sector and already owns nine major brands, mainly in Italy and Spain.


Philippe Hamers, Group Chief Executive of Victoria, commented:
“Victoria’s ceramic tiles business continues to go from strength to strength. The low-cost manufacturing environment that Graniser offers will give Victoria the ability to leverage its manufacturing expertise and brand strength to further drive operating margins.”


Following completion of this acquisition, Victoria will have invested c. £201m in the current financial year. "We continue to have substantial amounts of capital to deploy and are in active discussions with additional high-quality opportunities to grow our business," said Geoff Wilding, Executive Chairman of Victoria.




SEARCH OUR NEWS SERVICE
FEATURED ARTICLES
May 7, 2025
The countdown has begun for this year’s Flanders Flooring Days event. From 2-5 June 2025, organisers say, Flanders will be buzzing with the fourth edition of this flooring-focused event. Over 100 international brands will be showcasing their latest products in ‘The Hub’ in Kortrijk Xpo as well as the local showrooms of participating companies. Alongside many now-familiar names, the organisers say they are delighted to be welcoming a list of newcomers to the event. Register now for your free visit!
May 7, 2025
As manufacturing technology continues to develop, the ability of LVT to accurately mimic any natural surface becomes even more impressive. Bypassing the often high costs associated with their real-life counterparts, wood- and stone-effect LVT ranges offer customers a variety of aesthetic options unmatched by almost any other type of flooring.
May 6, 2025
This month we’re finally able to reveal and celebrate the Gold Winners of this year’s National Flooring Innovation Awards – the showcase of the industry’s best and brightest ideas.
March 31, 2025
Following its 2024 launch, the INDX National Flooring Show returns to Cranmore Park on 13-14 May 2025, with a commercially crafted showcase designed to fuel visitors’ business growth.
March 31, 2025
In the constantly changing world of wholesale and retail flooring, staying ahead requires embracing digital tools that streamline operations, reduce costs and improve customer service. By developing industry-specific software that address the unique challenges faced by flooring businesses, klipboard is enabling the flooring supplies industry to improve their operations through technology.
March 28, 2025
First impressions count, so in addition to choosing a durable and practical floor for halls and stairs, this connective space needs to be welcoming and ideally have a wow factor.
March 4, 2025
The LVT market continues to grow, and product offers become hard to differentiate between, that’s why Inspiration by Tarkett is fast becoming a popular option for retailers and consumers alike.
March 4, 2025
The Cavalier in-store sales kit is well-known throughout the trade for its striking appearance, clean, crisp lines in a stunning white powder coat finish, which as well as making samples stand out against it, disguises its robust steel construction. Designed by Cavalier, the products are all custom-built within walking distance from its Blackburn premises.
Show More
BUSINESS NEWS
May 7, 2025
GfK’s long-running Consumer Confidence Index increased by one point to -19 in March. Two measures were up, two were down and one was unchanged in comparison to last month’s announcement.
May 7, 2025
The prices of carpets and other floorcoverings fell 1.8% in March 2025, according to the latest data from the Office for National Statistics. This is the second consecutive month of falling prices, with carpets seeing a drop of 1.7% in February, down from 2.5% growth in the same period last year.
May 6, 2025
As of 1 April, Herman and Age Mulder will take over the management of Rinos as Managing Directors. They represent the fifth generation to join as shareholders of the family business, which celebrates its 100th anniversary this year. Milco Visscher will start as commercial director on 1 May. The current managing director, Peter Kuipers, will oversee the transition and step down on 31 July.
May 6, 2025
Imports of flooring to the UK this February were up 7% when compared to the same period last year, reaching a total value of £127.9m, according to figures compiled by The Furnishing Report.
May 6, 2025
Likewise Group, one of the UK’s largest flooring distributors, has announced a “particularly positive” start to the year with gross sales revenue in Q1 2025 increasing by 10.7% against the corresponding period last year. Sales in the Likewise Branded businesses have increased by 14.6%.
April 1, 2025
The British Furniture Confederation (BFC), the public affairs umbrella body of furniture and beds, furnishings and flooring sector trade associations, has unveiled its new Plan for Growth. The document is said to support BFC’s advocacy across four key pillars: skills and education; trade and exports; standards and regulations; and the environment and circular economy. It has been developed over the past few months, the organisation says, evolving from a combination of position papers written by the associations’ executives and a comprehensive survey of their collective members.
April 1, 2025
Consumer card spending grew 1.0% year-on-year in February – lower than January’s 1.9% increase and less than the latest CPIH inflation rate of 3.9%, according to recent figures reported by Barclays. In anticipation of higher bills, consumers are said to be cutting back on essential outgoings, but still prioritising discretionary purchases, contributing to an uptick in optimism in the health of personal and household finances.
March 30, 2025
Kellars, which describes itself as the largest independent flooring wholesaler in the UK, saw another year of “substantial growth” to July 2024, according to its strategic report for the period. With six depots across the UK and a team of more than 100, the company has reportedly grown at a “rapid rate,” with the year leading up to July 2024 seeing a dramatic rise.
March 28, 2025
Victoria PLC, an international designer, manufacturer and distributor of flooring, today announces the planned appointment of Alec Pratt to the Group board as Chief Financial Officer Designate, who will replace Brian Morgan after three years’ service as Victoria’s Chief Financial Officer in June.
March 26, 2025
Based on data from the Office of National Statistics (ONS), carpets and other floorcoverings saw inflation of 0.6% in January, though this is set against a 2.5% fall last month. In January of last year the same category saw a 0.5% decline.
Show More
READ IT ALL ONLINE

May 8, 2025
Launching to the market this April, Lifestyle Floors, a leading brand of carpet, laminate, vinyl and LVT flooring, expands its best-selling Pebble Beach range.
May 7, 2025
Fitters from flooring retailer Carpets R Us, in Taunton, used F. Ball and Co.’s Stopgap 1600 fast-drying, fibre-reinforced smoothing compound to encapsulate retrofitted water-fed underfloor heating boards as part of a textbook flooring installation in their own showroom.
May 6, 2025
For many UK flooring businesses, daily operations are a balancing act. Whether you’re managing hundreds of SKUs across multiple warehouses, juggling customer-specific pricing agreements, or trying to make the most of offcuts and remnants — there’s no margin for error.
May 6, 2025
IVC Commercial is bringing back the Roll Back Rewards limited time promotion. With each purchase of a full roll of qualifying high-performance sheet vinyl flooring, IVC Commercial is giving you £10 to spend at most major retailers. Roll Back Rewards runs from 1 May until 30 September on IVC Commercial floors ordered through distributors.
May 6, 2025
Interfloor has added a fresh new finish to the Gripperrods Premier Metal range – say hello to Brushed Light Bronze! This warm, elegant tone is the perfect way to add a touch of modern luxury to any flooring project.
May 6, 2025
Abingdon Flooring has launched Royal Sterling, a pure wool loop pile carpet in a herringbone texture.
Show More