Trend for designer cork
Website Editor • June 21, 2020
Granorte’s Trendcollection makes the beauty, sustainability and performance of cork flooring accessible to today’s homeowner. From traditional cork tiles right through to printed designs using the latest solid rigid core technology, it’s a formidable collection that brings cork right up to date.
Nowhere is this better captured than in DESIGNTrend, a floor that combines the latest technology with cork’s natural, sustainable and renewable status. Through direct digital print and a textured Weartoo finish, DESIGNTrend brings the look and feel of wood with the ease of LVT without cutting down trees or containing any plastic.
Updated for 2020 with new looks, DESIGNTrend uses proven Uniclic joints for fast and easy installation, just like any laminate or click LVT, but also features a high-density natural cork composite wear layer and 1mm cork base layer for a warmer and quieter home. Treated with Microban anti-bacterial protection, DESIGNTrend provides homes with a floor that’s not only easy to live with and kinder on the planet, but more hygienic too.
“DESIGNTrend exemplifies cork’s adaptability with the wood effects made popular by LVT and laminate, but without using any plastic and bringing all the acoustic, thermal and sustainable benefits of natural cork. As a plus, there’s no compromises in fitting, performance or ease of living either,” says Paulo Rocha of Granorte.
DESIGNTrend is now available in 16 wood effects with oak in a wide-ranging palette of oak and the exclusivity of Larch Spice.
SEARCH OUR NEWS SERVICE
FEATURED ARTICLES

In the constantly changing world of wholesale and retail flooring, staying ahead requires embracing digital tools that streamline operations, reduce costs and improve customer service. By developing industry-specific software that address the unique challenges faced by flooring businesses, klipboard is enabling the flooring supplies industry to improve their operations through technology.

The Cavalier in-store sales kit is well-known throughout the trade for its striking appearance, clean, crisp lines in a stunning white powder coat finish, which as well as making samples stand out against it, disguises its robust steel construction. Designed by Cavalier, the products are all custom-built within walking distance from its Blackburn premises.

When it comes to supporting retailers in showcasing high-quality flooring products, Furlong Flooring leads the way with innovative and eye-catching Point of Sale (POS) materials. With decades of experience in the flooring industry, Furlong understands that first impressions count. That’s why its POS solutions are designed to make their extensive range of products not only easy to navigate but also impossible to ignore.
BUSINESS NEWS
The British Furniture Confederation (BFC), the public affairs umbrella body of furniture and beds, furnishings and flooring sector trade associations, has unveiled its new Plan for Growth. The document is said to support BFC’s advocacy across four key pillars: skills and education; trade and exports; standards and regulations; and the environment and circular economy. It has been developed over the past few months, the organisation says, evolving from a combination of position papers written by the associations’ executives and a comprehensive survey of their collective members.
Consumer card spending grew 1.0% year-on-year in February – lower than January’s 1.9% increase and less than the latest CPIH inflation rate of 3.9%, according to recent figures reported by Barclays. In anticipation of higher bills, consumers are said to be cutting back on essential outgoings, but still prioritising discretionary purchases, contributing to an uptick in optimism in the health of personal and household finances.
Kellars, which describes itself as the largest independent flooring wholesaler in the UK, saw another year of “substantial growth” to July 2024, according to its strategic report for the period. With six depots across the UK and a team of more than 100, the company has reportedly grown at a “rapid rate,” with the year leading up to July 2024 seeing a dramatic rise.
Victoria PLC, an international designer, manufacturer and distributor of flooring, today announces the planned appointment of Alec Pratt to the Group board as Chief Financial Officer Designate, who will replace Brian Morgan after three years’ service as Victoria’s Chief Financial Officer in June.
Based on data from the Office of National Statistics (ONS), carpets and other floorcoverings saw inflation of 0.6% in January, though this is set against a 2.5% fall last month. In January of last year the same category saw a 0.5% decline.
GfK’s long-running Consumer Confidence Index increased by two points to -20 in February. All measures were up in comparison to last month’s announcement.
Mohawk Industries has announced fourth quarter 2024 net earnings of $93m (£71.8m), with adjusted net earnings at $123m (£95m). Net sales for the fourth quarter of 2024 were $2.6bn (£2bn), an increase of 1.0% as reported and a decrease of 1.0% on an adjusted basis versus the prior year.
Likewise Group, a UK flooring distributor, has announced the completion of its purchase of a freehold Logistics Centre in Ivybridge near Plymouth.
VAT and PAYE records from HM Revenue and Customs, compiled by The Furnishing Report, have revealed the number of flooring retailers with sales over £1m reached a record high in 2024.
GfK’s long-running Consumer Confidence Index decreased by five points to -22 in January. According to the organisation, all measures were down in comparison to last month’s announcement.
READ IT ALL ONLINE
Show More

With 57 designs to choose from and wonderful comfort with every footstep, customers will be feeling delight with the latest cushion vinyl collection from Beauflor. Ideal for homes and private areas within social housing, Feelings brings an affordable and stylish floor that has all the benefits of warmth, comfort and practicality.