Contemporary classics, modern masterpieces

“We wanted to put a modern spin on the classic parquet concept and through offering this new collection of larger Herringbone designs, we have done just that,” says James Caldwell, Sales Director for Victoria Carpets & Design Floors.

“The stone designs really do take an old favourite and bring them up to date. As much as the current trend for parquets continues, there are always those consumers who are looking for something a little bit different and this range will give them just that”.

Furlong Flooring agrees. “Herringbone has become a classic in its own right and has had a resurgence in the last few years, becoming a go-to flooring style for homeowners and interior designers,” says Natasha Patel of Furlong Flooring. “We know this from the popularity of our own Herringbone engineered wood range, which is available in 7 different decors, made from European oak and suitable for both domestic and commercial use.

“However, to keep up with the changing needs of today’s busy households and commercial businesses, we’ve embraced this popular design pattern in our other flooring categories so that it can be used in every room of the home, from luxury sitting rooms to places where durability is essential,”
says Natasha.

Furlong now offers herringbone patterns in its LVT category with the Carina and Aurora ranges, and in its laminate category with the Chateau range. Furlong even offers herringbone patterns across its vinyl ranges, meaning there is a herringbone option for every room.

Herringbone is capable of delivering a contrast of either distinguished or characterful floorcoverings and rooms with this distinct design tell a rich story of their own and this classic style comes with a modern touch
from Moduleo.

Few know that the term Herringbone actually dates back to the Roman Empire and the style acquired its name due to the way it resembles the bones of a herring fish. But whilst the flooring has strong connotations of timeless, historical design, it has also become ultra-popular in modern homes looking to add dynamism and visual interest, says Moduleo.

Suitable for both classic and contemporary properties, Moduleo’s LVT floors in this style offer the ultimate in comfort, strength and performance. And with two different sizes of herringbone plank available, small or short, a pattern can be accentuated to customer preferences. This offers more flexibility for people to create the room they truly want and, with an historic style like herringbone, they can rest assured that the design will be relevant for years to come. 

Karndean Designflooring has elevated LVT into an art form to create that modern classical appeal including sophisticated design detail in herringbone and parquet but also extending also into other wood and stone decors. This is exemplified in the company’s premium Art Select collection of 54 options which feature intricate designs and
realistic embossing.

The collection was featured by popular interior decorator Elisha Utley in her design blog @Eli_at_home for her most recent projects in her own home. “It was hard to choose from the many different designs but eventually I picked Blonde Oak from the Art Select range as I wanted a traditional parquet look

“I like to mix old and new in my interior style and the Blonde Oak gave me that mid-century option. It’s a colour that will last and complement our home however many times I change my décor, which knowing me will be a lot!” says Elisha.

“We now have Karndean flooring fitted in both the lounge and bedroom and the first thing I noticed is how clean it looks. But the best thing about it is how luxurious and warm it feels. It’s given our bedroom a very grand feeling with so much more personality. We just love it. As does everyone else who sees it,” she says.

“Stripes are a classic within interiors and everywhere else for a reason,” says Kelly Butler of Adam Carpets. “They are simple, can have stripes in endless variations in terms of size and colour and can be styled to work with just about any look. When incorporated into an interior scheme, they inject a dose of understated elegance and sophistication.”

Stripes are appreciated for their dirt defying nature. They were initially confined to high traffic areas, such as stairs, but their appeal is now spreading and more people are finding the confidence to play with different shades and hues through out the house from broad to pin stripes.

Adam Carpets offer three very different stripe ranges – a smart Pinstripe with a creative combination of twist and velvet yarn; the playful Deckchair with broad stripes in vivid colours; and Panache, a broken design effect which allows the colours to blend together to be a subtle backdrop or a statement piece in any room.

All patterns go with stripes, as long as the colours within the different patterns are chosen to complement each other. Stripes go particularly well with checks and other geometric shapes for a graphic inspired scheme. But they also look super chic and are great for setting off florals.

Pattern is performing well across the carpet sector. “We’re seeing pattern playing a significant role in the homes and palettes of influencers and magazines,” says Millie Barlow of Abingdon Flooring. “Bold prints are big news and we’re certainly beginning to see a shift in the attitudes of consumers to embracing pattern in their home.

“People are becoming more adventurous and StainFree Wilton responds to this with patterned carpet that’s positioned at mid-level consumers, rather than at the exclusive domain of affluent owners,” says Debbie. “The collection features a range of beautiful floral designs, tartans and checks. All are classic patterns given a new lease of life through elegant colourways taken right out of the hottest looks.”

While there are many people that feel comfortable in choosing strong patterns for their home interiors, there are probably far more that want a little guidance and reassurance. Victoria has set out to ensure just that with a collection that offers a considered selection of designs with colourways that never feel too daring but that also offer something a little bold should the consumer really discover their adventurous side.

Finally, plains are reinventing themselves in terms of quality and technology and a leader in contemporary luxury, ITC Natural Luxury Flooring, has set an inspiring standard for a modern classic with Richmond a super-fine velvet.

Developed using a premium de-lustred nylon yarn, Richmond has a classic wool-like appearance with a fine pin-point finish and 11 contemporary shades that reflect today’s interior colour trends. Durable and easy to maintain, Richmond is loved by interior designers for its style and good looks and suitability for residential and corporate hospitality locations.


This exceptional carpet is available in 4 and 5 metre widths and, as with all ITC’s Campeone and Connoisseur collections, Richmond is available in made to measure rugs in sizes up to 500cm wide. A selection of tape finishes, which are exclusive, chic and coordinated with the carpets is also on offer.